A study from 2004 for the Flensburger Brewery.
By the typical “Flens form” and the “plop” bottle top, the new bottle joins the series of actually available Flensburger bottles. This supports recognation and maintains tradition.
The name FORUM refers to an internet platform at which everybody can cooperate and create labels or participate in the election of favourites. FORUM offers a space for activities and evokes creativity. The beer remains the same, but the label is a permanent experiment. FORUM inspires.
The new sixpack is made of one piece. It can be carried and stacked comfortably and shows the “plop” bottle top.